Privacy Policy
Effective date: January 1, 2026 · Last updated: May 2026
Cookie Consent Notice
This website uses Google Analytics 4. If you are visiting from the UK, EU, or any GDPR-covered region, a cookie consent banner will appear on your first visit.
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1. Who We Are
Custom Dance Patches is operated by Stacy, a custom dance product specialist serving dance studios, competition teams, and dance families worldwide. Our website is customdancepatches.com. You can contact us at stacy@customdancepatches.com.
2. What Data We Collect & Why
2a. Order & Enquiry Data
When you submit a custom order form or contact enquiry, we collect:
- ✓Your name, email address, and phone number
- ✓Your organisation or studio name
- ✓Order specifications (product type, quantity, size, design details)
- ✓Any uploaded artwork or design files
- ✓Delivery address
Why: To process your order, prepare your free digital mockup, communicate about production and delivery, and process payment through Stripe. This is necessary to fulfil our contract with you.
2b. Payment Data
We do notstore your payment card details. All payment processing is handled by Stripe, a PCI-DSS compliant payment processor. Stripe's privacy policy governs the handling of your payment information.
2c. Website Analytics Data
We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects:
- →Pages visited and time spent on pages
- →Your approximate geographic location (country/city level)
- →Device type, browser, and operating system
- →How you arrived at our website (search, direct, referral)
This data is processed on the basis of your consent, which you can provide or withdraw via our cookie consent banner. You may also opt out using the Google Analytics Opt-out Browser Add-on.
2d. Live Chat Data
We use Tawk.to for live chat. If you initiate a chat, Tawk.to records the conversation transcript and may ask for your name and email. Tawk.to's privacy policy governs their data handling.
3. Legal Basis for Processing (UK & EU GDPR)
If you are located in the UK or European Union, we process your data on the following legal bases:
4. How Long We Keep Your Data
Order records
7 years
Required for accounting & legal purposes
Contact enquiries
2 years
From last contact
Analytics data
14 months
GA4 default retention setting
Chat transcripts
3 months
Tawk.to records
6. Your Rights
You have the right to:
- ✓Access the personal data we hold about you
- ✓Correct inaccurate data
- ✓Request deletion of your data (subject to legal retention requirements)
- ✓Withdraw consent for analytics cookies at any time
- ✓Lodge a complaint with your local data protection authority (UK: ICO — ico.org.uk)
To exercise any of these rights, email stacy@customdancepatches.com.
7. Security
Our website uses HTTPS encryption. Order forms and payment processing use industry-standard security measures. We do not store payment card data on our systems.
9. Changes to This Policy
We may update this policy as our services change. Material changes will be noted with an updated effective date at the top of this page. Continued use of the website after changes constitutes acceptance of the updated policy.
10. Contact
For any privacy questions or data requests, contact Stacy at stacy@customdancepatches.com.